Monday, 9 May 2011

Introducing New Lingerie Label - Ryder and Rowe

Last week I had the pleasure of shooting the very first images for new lingerie brand Ryder & Rowe. Their first collection launches this season, taking inspiration from the life and work of F Scott Fitzgerald.

The feminine collection consists of girly chiffons and embroidery with Art Deco detailing and prints, and features everything from soft cup bras to thongs, camisoles playsuits and chemises.

The new brand is offering three different ranges; Tender is the Night, designed by Naomi Ryder, features printed chiffon and satin in sexy silhouettes; This Side of Paradise uses floral embroidery and subtle colours, creating comfortable lounge wear; and The Beautiful and the Damned consists of satin and tulle pieces, including satin stitching, that embrace 1920s cityscapes.

Girls I will be posting and tweeting more information about Ryder and Rowe in the next few weeks including stockists details and contact info they are definitely a brand to look out for.

Make up - Isobel Kennedy
Photographers Assistant - Victoria Adamson 

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